About geo

We’re a young, established Cambridge enterprise business that enjoys breaking new ground in home energy. Over the past 11 years, we’ve developed more than 25 products, sold upwards of 4 million energy monitoring systems and become a leader in our field.

Our innovations have earned us a 2017 Queen’s Award for Enterprise and we’re ranked at no. 60 in the 2017 Sunday Times Hiscox Tech Track 100 (2016, no. 39).

Our vision

At geo, we focus on the energy element of the smart home. Our aim is to make energy smarter and help customers save money on their energy bills.

Our services are suitable for many markets and work together with you and your partners. We work with a wide range of business customers – from Utility Companies to Retail Partners – to bring our smarter energy innovations to homes across the UK and Europe.

The starting point

To make energy visible – because energy is so out of sight it’s also often out of mind and that needs to change. In 2006 many people thought we were crazy, but now consumer engagement is a mainstream requirement with utilities all over the world looking at how they can engage their customers more fully.

Our research

This was a green field subject at the start – and in many ways it still is! So we ran our own consumer research programme – and still do. Focus groups, online surveys and co-creation, we do them all. But nothing replaces real product experience, so we built our first three systems to trial. This taught us a lot about what users do and do not want which helped us refine our designs – the Solo we first designed in 2007 remains one of our most popular designs.

Most of all we find that user perception changes quite radically the more familiar users become with energy. People wish to start simple but before long are keen to seek out more detail and to take control – and then they want automation. However, very few users will buy automation straight away – they need to take the journey!

Our strategy

In all markets, volume is key; it drives quality, pricing, product improvements – everything. So we went where the volumes were and set out to provide utilities with products that they can use to engage with their customers more closely. But first you need the data – and getting it took a lot of hard work.

All about data

We started out as a product business collecting data from standard pre-smart meters using our own sensors. This gave us a simple low-cost electricity monitor that could be fitted by the user. This gave us our first volume contracts. Since then we’ve delivered over 4 million systems and currently have the capacity to deliver 100,000 products a month. In turn, this track record has enabled us to become the leading provider of in-home displays to the UK Smart Metering Programme. As the use of web portals and mobile apps has grown, so too has interest in getting data out of the home. Our business has followed these technical developments. Now as well as products, we develop and operate mobile apps and web portals too.

Where next?

We currently operate in three energy product sectors: smart metering, smart solar and smart heating.

Next, we plan to bring all our energy efficiency innovations under one roof and add an energy storage system. It will all be controlled and monitored by a neat user interface – a bit like a car dashboard for the home. Together, these will form what we like to call the Hybrid Home.